Citral is used to make a variety of cosmetic and personal care goods, such as aftershave lotions, bath products, moisturizers, fragrances and colognes, and skincare products. Citral market expansion is predicted to be aided by the growing cosmetics and personal care industry. In 2016, the IBEF (India Brand Equity Foundation), a trust founded by the Department of Commerce, Ministry of Commerce and Industry, predicted that the beauty, cosmetics, and grooming market in India will reach US$ 20 billion by 2025. The worldwide citral market is expected to reach US$ 1,724.5 million in revenue by the end of 2027, with a CAGR of 7.1 percent during the projected period.
The increased use of soaps, hand sanitizers, and sanitizers worldwide, as a result of rising health and hygiene awareness, is likely to boost citral market expansion. For example, Colgate-Palmolive, one of the world's largest makers of personal care goods, predicted that the company's revenues would climb in August 2020 due to increasing demand for liquid hand soaps internationally.
In terms of revenue, Europe dominated the worldwide citral market in 2019, accounting for 48.0 percent of the total, followed by the Asia Pacific and North America.
The millennial population's health difficulties are growing rapidly as a result of their intake of unhealthy and junk food. Citral includes lemon oil, which has antibacterial properties, and its use in a variety of foods and drinks is gaining popularity across the world. Furthermore, the development of numerous lime-based aerated and energy beverages is increasing citral demand in the food and beverage industry. For example, Bubbl'R antioxidant sparkling water will offer a new lime-based sparkling water in the market in November 2020. The new Lemon Lime Twist combines the sweet and acidic flavors of lemon and lime.
Citral market growth is estimated to be driven by increased demand for lime-flavored drinks throughout the forecast period. Citral is in high demand in the beverage sector, thanks to new products developed by key manufacturers. This helps to drive market growth. Coca-Cola, for example, debuted its first-ever alcoholic beverage in Japan in May 2018. The Lemon Do drink comes in three different alcohol concentrations: 3%, 5%, and 7%, as well as a salty lemon version and a honey and lemon version. In recent years, there has been a substantial surge in the popularity of lemon tea. This can be related to lemon tea's medicinal benefits, which include increased pain-healing abilities and stimulating the body's metabolism, which helps with digestion. Furthermore, citral's high antioxidant content aids in the battle against free radicals, which protects people against infections such as those caused by Methicillin-resistant Staphylococcus aureus (MRSA) bacteria.