A water filter jug or pitcher quickly eliminates contaminants from conventional tap water and makes it safe to consume; these jugs may then be used to store and chill water. They also assist to improve the flavor of drinking water.
The global water filter jug market is expected to exceed US$ 883.0 million in revenue by the end of 2027, with a CAGR of 6.7 percent during the forecast period (2020 to 2027).
Water contamination is fueling the growth of the water filter jug industry. Consuming tap water contaminated with germs such as viruses and bacteria can lead to illnesses such as cholera, diarrhea, typhoid, and polio. According to the World Health Organization's (WHO) Drinking Water Stats published on June 14, 2019, polluted drinking water causes around 485,000 diarrheal deaths worldwide each year. As a result of this growing problem, health-conscious people are expected to increase their consumption of filtered tap water. For example, according to the UNICEF (United Nations Children's Emergency Fund) and WHO Report on Drinking Water issued on June 18, 2019, one in every three people worldwide lacks access to clean drinking water. According to the same source, by 2025, over half of the world population would be living in water-stressed areas, primarily in Sub-Saharan Africa. As a result, the demand for water filtration bottles is likely to skyrocket in the next years.
Water filter jug market expansion is likely to be aided by rising demand for portable and compact water filtering devices. Water filter jugs help to cleanse drinking water by eliminating impurities including pesticides, nitrates, and other metals. As a result, they perform identical functions to traditional water filters while being much smaller in size. The dimensions of the BRITA Marella XL water filter jug, for example, are 26.5 x 27.5 x 15.5 cm (W x H x D), which is significantly less than the dimensions of other traditional filters and RO systems.
In terms of revenue, Europe had the dominating position in the worldwide water filter jug market in 2020, accounting for 32.74 percent of the market in 2020, followed by North America.