Pads, disposable underwear, diapers, and other adult incontinence items are available. Incontinence refers to the involuntary excretion of urine or bowel contents, and these products are meant for persons who suffer from it.
As the number of persons suffering from incontinence rises,
so does the demand for and adoption rate of adult incontinence solutions,
fueling market expansion throughout the forecast period. According to the
European National Health Service (NHS) 2017 report, approximately three to six
million people in the United Kingdom suffer from urine incontinence, and
approximately 1.4 percent of the general population over the age of 40 suffer
from fecal incontinence.
Adult Incontinence Products Market Key Trends and Analysis:
Due to higher rates of incontinence in women than in men, the women segment held the largest market share in the global adult incontinence products market in 2017. According to the National Center for Health Statistics, women aged 65 and over who received home health care in the United States were 1.7 times more likely than males to have bladder incontinence.
During the forecast period, online stores are expected to have the quickest growth in the worldwide adult incontinence market. To meet expanding consumer needs, several firms are releasing their products via the internet. Willow started its website and online marketing campaign for adult beverage sales in July 2018.
Inorganic growth tactics such as collaboration and
partnerships are also being used by a number of organizations to break into the
market. For example, in July 2017, PAUL HARTMANN AG, a manufacturer, and
marketer of personal hygiene and medical products, announced the acquisition of
Procter & Gamble's (P&G) Lindor, an adult incontinence brand in Spain
and Portugal, from Procter & Gamble.
In 2017, the female end-user segment of the adult
incontinence market had a leading position globally. This is due to the fact
that women have a higher rate of urine incontinence than men. Urinary
incontinence is twice as common in women as it is in males, according to
statistics provided by the Office on Women's Health of the United States
Department of Health and Human Services in 2012. As a result, women's incontinence
products are in more demand.