Stevia Market Global Industry Perspective, Competitive Tracking


Stevia is a sugar substitute derived from the stevia plant's leaves. It's 100 to 300 times sweeter than table sugar, but it's free of carbs, calories, and chemical additives.

The flavor is not to everyone's liking. Some people think stevia tastes like menthol, while others claim it tastes unpleasant. To check if you enjoy it, try it in your morning coffee or sprinkled over your porridge.

Even in modest amounts, stevia, being a natural sweetener, can produce a desirable sweet flavor. It is a zero-calorie or low-calorie sweetener since it contains fewer calories than sugar-based sweeteners. Obesity, diabetes, and metabolic syndrome have all become serious public health issues as a result of calorie imbalances. To combat these problems, stevia plays an important role in calorie reduction as part of a healthy diet and physical activity routine.

The rising prevalence of diabetes and obesity, rising demand for natural sweeteners, rising demand for stevia application in the beverage industry, an increasing number of new stevia-based product releases, and sugar-sweetened beverage taxes are all driving the Stevia market forward.

As a result, manufacturers and product formulators have been driven to use stevia due to rising health consciousness and strong demand for sugar-reducing solutions and organic foods among the global population.

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