Calcium Citrate Malate Market Fueling Growth Through Functional Food Fortification

Calcium Citrate Malate Market Growth
Calcium Citrate Malate Market Growth


The global Calcium Citrate Malate Market is estimated to be valued at US$ 290 million in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Calcium citrate malate is a calcium supplement commonly used to prevent and treat calcium deficiencies. It combines calcium, citric acid and malic acid to enhance calcium absorption in the body. Calcium citrate malate provides calcium in a highly bioavailable form and helps support bone health. It is widely used in functional foods like yogurt, cereals and meals replacement shakes to fortify them with bone-strengthening calcium. Due to the increasing demand for fortified food products, the calcium citrate malate market is witnessing significant growth.

Market key trends:
One of the key trends driving the Calcium Citrate Malate Market Growth is the rising adoption of healthy and wellness lifestyles. Consumers are increasingly opting for nutrient-rich functional foods for their perceived health benefits. This is fueling demand for calcium-fortified food products using supplements like calcium citrate malate. Another factor spurring market expansion is the growing elderly population worldwide, who are at higher risk of bone conditions like osteoporosis. Elderly-appeal functional foods fortified with calcium citrate malate are thus witnessing heightened demand. Further, rising health consciousness and preventive healthcare approach would continue augmenting uptake of calcium citrate malate supplements.
Porter's Analysis

Threat of new entrants: The threat of new entrants into the calcium citrate malate market is moderate. Establishing manufacturing plants would require substantial investments which potentially deters new companies from entering this market.

Bargaining power of buyers: The bargaining power of buyers in the calcium citrate malate market is moderate. Buyers can negotiate lower prices however the clinically proven health benefits provided by calcium citrate malate limit their ability to significantly impact prices.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. Key raw materials needed are widely available however high switching costs from changing suppliers provide suppliers with some pricing power.

Threat of new substitutes: The threat of substitutes is low. Calcium citrate malate provides unique nutritional benefits over alternative calcium and vitamin sources making it difficult to substitute in end use applications.

Competitive rivalry: The competitive rivalry in the global calcium citrate malate market is high due to presence of numerous international and domestic players.

Key Takeaways

The global calcium citrate malate market is expected to witness high growth, exhibiting CAGR of 7.6% over the forecast period, due to increasing healthcare costs and growing health consciousness.

Regional analysis

North America is expected to dominate the global calcium citrate malate market over the forecast period. This is attributed to the rising geriatric population and increasing supplements consumption in the region. Asia Pacific is anticipated to be the fastest growing market for calcium citrate malate owing to rising living standards and growing health and wellness trends in emerging economies.

Key players

Key players operating in the calcium citrate malate market are Jungbunzlauer, Gadot Biochemical Industries, Sucroal, Dr. Paul Lohmann, Global Calcium, TATE & LYLE, American Elements, Triveni Chemicals, A.B. Enterprises, Nikunj Chemicals, Advait Industries, Anmol Chemicals, Krishna Chemicals, AMS biotechnology, Henan Honghui Biotechnology.

 

Read More: https://www.trendingwebwire.com/calcium-citrate-malate-market-analysis-and-trends/

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