Calcium Citrate Malate Market Growth |
The global Calcium Citrate Malate Market is estimated to be valued at US$ 290 million in 2023 and is expected
to exhibit a CAGR of 7.6% over the
forecast period 2023-2030, as highlighted in a new report published by Coherent
Market Insights.
Market Overview:
Calcium citrate malate is a calcium supplement commonly used to prevent and
treat calcium deficiencies. It combines calcium, citric acid and malic acid to
enhance calcium absorption in the body. Calcium citrate malate provides calcium
in a highly bioavailable form and helps support bone health. It is widely used
in functional foods like yogurt, cereals and meals replacement shakes to
fortify them with bone-strengthening calcium. Due to the increasing demand for
fortified food products, the calcium citrate malate market is witnessing
significant growth.
Market key trends:
One of the key trends driving the Calcium
Citrate Malate Market Growth is the rising adoption of healthy and
wellness lifestyles. Consumers are increasingly opting for nutrient-rich
functional foods for their perceived health benefits. This is fueling demand
for calcium-fortified food products using supplements like calcium citrate
malate. Another factor spurring market expansion is the growing elderly
population worldwide, who are at higher risk of bone conditions like
osteoporosis. Elderly-appeal functional foods fortified with calcium citrate
malate are thus witnessing heightened demand. Further, rising health
consciousness and preventive healthcare approach would continue augmenting
uptake of calcium citrate malate supplements.
Porter's Analysis
Threat of new entrants: The threat of new entrants into the calcium citrate
malate market is moderate. Establishing manufacturing plants would require
substantial investments which potentially deters new companies from entering
this market.
Bargaining power of buyers: The bargaining power of buyers in the calcium
citrate malate market is moderate. Buyers can negotiate lower prices however
the clinically proven health benefits provided by calcium citrate malate limit
their ability to significantly impact prices.
Bargaining power of suppliers: The bargaining power of suppliers is moderate.
Key raw materials needed are widely available however high switching costs from
changing suppliers provide suppliers with some pricing power.
Threat of new substitutes: The threat of substitutes is low. Calcium citrate
malate provides unique nutritional benefits over alternative calcium and
vitamin sources making it difficult to substitute in end use applications.
Competitive rivalry: The competitive rivalry in the global calcium citrate
malate market is high due to presence of numerous international and domestic
players.
Key Takeaways
The global calcium citrate malate market is expected to witness high growth,
exhibiting CAGR of 7.6% over the
forecast period, due to increasing healthcare costs and growing health
consciousness.
Regional analysis
North America is expected to dominate the global calcium citrate malate market
over the forecast period. This is attributed to the rising geriatric population
and increasing supplements consumption in the region. Asia Pacific is
anticipated to be the fastest growing market for calcium citrate malate owing
to rising living standards and growing health and wellness trends in emerging
economies.
Key players
Key players operating in the calcium citrate malate market are Jungbunzlauer,
Gadot Biochemical Industries, Sucroal, Dr. Paul Lohmann, Global Calcium, TATE
& LYLE, American Elements, Triveni Chemicals, A.B. Enterprises, Nikunj
Chemicals, Advait Industries, Anmol Chemicals, Krishna Chemicals, AMS
biotechnology, Henan Honghui Biotechnology.
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