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| Cold Pressed Juice Market |
The global Cold Pressed Juice Market is estimated to be valued at US$ 737.3 Mn in 2023and is expected to
exhibit a CAGR of 8.4% over the
forecast period 2023-2030, as highlighted in a new report published by Coherent
Market Insights.
Market Overview: Cold Pressed Juice refers to the process of extracting juice
from fruits and vegetables without applying heat or adding any preservatives.
This method retains the nutritional value and freshness of the ingredients,
making it a popular choice among health-conscious individuals. Cold Pressed
Juice provides numerous health benefits, including increased energy levels,
improved digestion, and stronger immune system. With an increasing awareness of
the importance of a healthy lifestyle, the demand for Cold Pressed Juice is
expected to witness significant growth in the coming years.
Market key trends: Rising Demand for Organic Cold Pressed Juice
One key trend observed in the Global
Cold Pressed Juice Market is the growing demand for organic products.
Consumers are becoming increasingly concerned about the use of pesticides and
harmful chemicals in food and beverages. As a result, they are shifting towards
organic products, including Cold Pressed Juice. Organic Cold Pressed Juice is
made from organic fruits and vegetables, which are grown without the use of
synthetic fertilizers and pesticides. This ensures that the juice is free from
any harmful substances and provides maximum health benefits. The demand for
organic Cold Pressed Juice is expected to continue to increase as consumers
prioritize their health and well-being.
Porter’s Analysis
Threat of New Entrants: The threat of new entrants in the cold-pressed juice
market is moderate. While it is relatively easy to set up a small-scale juice
production facility, the market is already dominated by well-established
players who enjoy strong brand recognition and distribution networks. New
entrants would need to invest significantly in marketing and distribution to
compete with existing players.
Bargaining Power of Buyers: The bargaining power of buyers in the cold-pressed
juice market is high. With a wide range of options available to consumers, they
have the ability to easily switch between different brands based on price,
quality, and taste. This puts pressure on juice companies to offer competitive
pricing and high-quality products to attract and retain customers.
Bargaining Power of Suppliers: The bargaining power of suppliers in the
cold-pressed juice market is relatively low. The main ingredients used in
cold-pressed juices, such as fruits and vegetables, are widely available and
can be easily sourced from multiple suppliers. Additionally, the market has
seen increased vertical integration, with juice companies owning or partnering
with farms and orchards to ensure a consistent supply of high-quality produce.
Threat of New Substitutes: The threat of new substitutes in the cold-pressed
juice market is low. Cold-pressed juice offers unique health benefits and has
gained popularity among health-conscious consumers. While other beverages like
regular fruit juices and smoothies may be considered substitutes, they do not
share the same production process or nutritional profile as cold-pressed juice.
Competitive Rivalry: The competitive rivalry in the cold-pressed juice market
is high. The market is crowded with several key players, including PepsiCo
Inc., Suja Life, LLC, RAW Pressery, and Evolution Fresh, Inc. These companies
compete based on factors such as product quality, flavor variety, packaging
innovation, and distribution channels. The high level of competition drives
continuous innovation and marketing efforts to attract and retain customers.
Key Takeaways
The global cold-pressed juice market is expected to witness high growth,
exhibiting a CAGR of 8.4% over the
forecast period of 2023-2030. This growth can be attributed to increasing
health consciousness among consumers and the rising demand for natural and
organic products. For example, consumers are increasingly seeking alternatives
to carbonated drinks and sugary beverages, which has led to a surge in demand
for cold-pressed juices.
In terms of regional analysis, North America is the fastest-growing and
dominating region in the cold-pressed juice market. The region is witnessing a
significant shift towards healthy lifestyles, with consumers increasingly
opting for natural and organic food and beverages. Additionally, the presence
of key players such as PepsiCo Inc. and Suja Life, LLC in North America further
contributes to the market dominance of the region.
Key players operating in the cold-pressed juice market include PepsiCo Inc.,
Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc.,
Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. These
companies have established strong brand recognition and a wide distribution
network, giving them a competitive edge in the market. Continuous product
innovation, expanding flavor options, and strategic partnerships are some of
the key strategies adopted by these players to maintain their market position.
In conclusion, the cold-pressed juice market is poised for significant growth
in the coming years, driven by increasing health awareness and the demand for
natural and organic products. However, competition among key players remains
intense, requiring continuous innovation and marketing efforts to stay ahead in
the market.
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