Projected Augmented Reality Adoption to Boost the Growth of Forklift Truck Market

Global Forklift Truck Market
Global Forklift Truck Market 



The global Forklift Truck Market is estimated to be valued at US$ 44.71 Bn in 2023 and is expected to exhibit a CAGR of 11% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Forklift trucks are industrial trucks used to lift and move materials short distances within warehouses and factories. They utilize battery power, hydraulic power transmission or internal combustion engines. Forklifts are essential for warehouses and manufacturing facilities as they help in the transportation and movement of goods over short distances efficiently. They play a vital role in reducing manual labor and enhancing productivity in warehouses, factories and distribution centers through their lifting and moving capabilities.

Market key trends:
One of the key trends in the forklift truck market is the growing adoption of augmented reality (AR) systems. Major forklift manufacturers are integrating AR capabilities that overlay virtual objects and information on real-world environments to enhance operator vision and safety. AR helps operators easily identify or locate materials through digital assistance by projecting instructions and 3D layouts directly onto the forklift view. It reduces chances of accidents by alerting operators in case of obstacles. AR also aids in training new operators faster by virtually simulating different operational scenarios. This improves efficiency while lowering costs associated with accidents and downtime for retraining. The integration of AR is expected to make forklifts smarter and further optimize warehouse operations.
Porter’s Analysis
Threat of new entrants: Low barriers to entry as the capital requirement is moderate and technology is easily available. However, established players have strong brand identity and distribution network.
Bargaining power of buyers: High as the forklift truck market is fragmented with large number of regional and global players. Buyers can negotiate on price and demand value-added services.
Bargaining power of suppliers: Moderate as suppliers have availability of components from different sources. However, suppliers may have bargaining power due to high dependence of OEMs on them.
Threat of new substitutes: Low threat as forklift trucks are highly specialized equipment and there are limited substitutes available for heavy-duty material handling applications.
Competitive rivalry: Intense competition among regional and global players on the basis of product quality, pricing, technology, brand, and services.

Key Takeaways
The Global Forklift Truck Market is expected to witness high growth, exhibiting CAGR of 11% over the forecast period, due to increasing investments in warehousing and e-commerce sectors.

Regional analysis:
Asia Pacific dominated the market in 2022, accounting for over 40% share, due to rapid industrialization and growth of manufacturing and logistics sectors in China and India. North America and Europe are also major markets driven by strong demand from food and automotive industries.

Key players:
Key players operating in the forklift truck market are Toyota Industries Corporation Group, Kion Group AG, Jungheinrich AG, Hyster-Yale Materials Handling, Inc., Crown Equipment Corporation, Mitsubishi Nichiyu Forklift Co., Ltd., UniCarriers Americas Corporation, Anhui Heli Company Limited, Komatsu Ltd., Clark Material Handling Company.

 

Read More: https://www.trendingwebwire.com/forklift-truck-market-demand/

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