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| Global Mechanical Keyboard Market |
The global Mechanical Keyboard Market is estimated to be valued at US$ 2113.16 Mn in 2023 and is expected
to exhibit a CAGR of 20.% over the
forecast period 2023 to 2030, as highlighted in a new report published by
Coherent Market Insights.
Market Overview:
Mechanical keyboards are superior to membrane keyboards in terms of durability,
longer lifespan, and a better typing experience due to the tactile feedback.
They use mechanical switches under each key instead of a rubber dome, providing
a precise and enjoyable typing feel. The rising demand for ergonomic products
along with the growth of gaming industry is driving the demand for mechanical
keyboards globally.
Market key trends:
One of the key trends in the mechanical keyboard market is the growing popularity
of ergonomic mechanical keyboards. Prolonged usage of regular keyboards can
lead to wrist issues. Hence, manufacturers are focusing on designing ergonomic
keyboards that are more comfortable for extended usage. For instance, some
ergonomic keyboards come with split, adjustable angled designs to align hands
and wrists in a natural handshake position. They also feature softer springs to
reduce the fatigue on fingers during typing. This trend is expected to continue
as consumers are increasingly conscious about wrist well-being and prefer
keyboards that offer a relaxed typing position.
Porter's Analysis
Threat of new entrants: The mechanical keyboard market has moderate threat from
new entrants due to high capital requirements for manufacturing, strong brand
recognition of existing players, and availability of substitutes.
Bargaining power of buyers: Buyers have moderate bargaining power due to
availability of substitutes like membrane keyboards and laptyping. However,
mechanical keyboards offer better typing experience attracting many buyers.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power
due to availability of substitute components and intense competition among
component suppliers.
Threat of new substitutes: Threat from new substitutes is moderate as
mechanical keyboards provide unmatchable durability and tactile feedback
compared to substitutes like membrane and laptypers.
Competitive rivalry: The global mechanical keyboard market witnesses high
competition due to presence of major global as well as regional players.
Key Takeaways
The Global
Mechanical Keyboard Market is expected to witness high growth,
exhibiting a CAGR of 20% over the forecast period, due to increasing popularity
of e-sports and focus on enhanced user experience.
Regional analysis
The Asia Pacific region dominated the global market in 2023 and is expected to
continue its dominance during the forecast period. Presence of key
manufacturers like Cherry, Greetech in China and Taiwan makes APAC the fastest
growing region. North America is projected to grow at a considerable rate
during 2023-2030 owing to high penetration of gaming culture.
Key players
Key players operating in the mechanical keyboard market are ZF Friedrichshafen
AG — Cherry, Huizhou Greetech Electronics Co. Ltd. — Greetech, Kaihua
Electronics Co., Ltd. — Kaihl, Trantek Electronics Co., Ltd. — TTC, OMRON
Corporation, Corsair, Razer Inc., Rapoo Corporation, Lenovo, Dell HP
Development Company, A4TECH, and SteelSeries. These players are focusing on new
product launches and partnerships to strengthen their market position.
Read More: https://www.trendingwebwire.com/mechanical-keyboards-market-driven-by-rising-demand/