Rising awareness about surface disinfection to boost the growth of Antimicrobial Additives market

Global Antimicrobial Additives Market
Global Antimicrobial Additives Market 



The global Antimicrobial Additives Market is estimated to be valued at US$ 2.65 Bn or Billion in 2023 and is expected to exhibit a CAGR of 6.59% over the forecast period of 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Antimicrobial additives are compounds that are added to raw materials and products to prevent microbial deterioration and control microbial growth. They help inhibit or prevent the growth of microorganisms such as bacteria, fungi, protozoa and viruses. They are increasingly being used in a wide range of end use industries such as healthcare, packaging, food and beverage, construction and others. With rising awareness regarding hygiene and growing concern about surface disinfection, especially after the COVID-19 outbreak, the demand for antimicrobial additives from various end use industries is expected to increase significantly over the forecast period.

Market key trends:
One of the key trends in the antimicrobial additives market is growing demand from the medical industry. Antimicrobial additives find wide application in medical textiles, plastic and composites used for manufacturing of medical devices and equipment. They help control hospital acquired infections by inhibiting the growth of microbes on medical surfaces that people frequently touch. Several market players are focusing on developing new and innovative antimicrobial additives particularly targeted for the healthcare industry to capitalize on opportunities in the sector.
Porter’s Analysis

Threat of new entrants: Low barrier for new entrants in the industry due to availability of raw materials and suppliers. However, established key players dominate major market share requiring high capital to gain significant market share.

Bargaining power of buyers: Buyers have moderate to high bargaining power due to the availability of generic and bio-based substitutes providing options to switch. The threat is lowered for specialty ingredients with unique properties.

Bargaining power of suppliers: Supply of raw materials is consolidated among a few market leaders having an advantage in negotiations on price and quantity. Suppliers thus enjoy moderate bargaining power.

Threat of new substitutes: Continuous R&D leads to the emergence of new bio-based and eco-friendly substitutes posing a threat. However, regulation and certification requirements for substitutes in specialty applications provide incumbents an edge.

Competitive rivalry: Intense competition among key players to drive innovation and expand market share globally through extensive production capacity, patent portfolio and strategic partnerships & acquisitions.

Key Takeaways

The Global Antimicrobial Additives Market is expected to witness high growth, exhibiting a CAGR of 6.59% over the forecast period, due to increasing consumer demand for packaged and processed food products with longer shelf-life.

Regional analysis: North America currently dominates the market owing to stringent food safety regulations and increasing per capita consumption of packaged goods in the US and Canada. Asia Pacific is expected to be the fastest growing market led by China, India and other developing nations primarily on account of rising health awareness and changing consumer lifestyles.

Key players operating in the Antimicrobial Additives market are AkzoNobel N.V., BASF SE, The Dow Chemical Company, Sanitized AG, SteriTouch Ltd., BioCote Ltd., Life Material Technologies Ltd., Momentive Performance Material Inc., Clariant Chemicals India Ltd., and Nanobiomatters. Key players are focusing on new product development and capacity expansion strategies to strengthen their market position.

 

Read More: https://www.ukwebwire.com/antimicrobial-additives-market-is-estimated-to-witness-high-growth/

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