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| Global Notebook Market Size |
Notebook computers have become essential productivity and entertainment devices
owing to their lightweight design and portability. Notebooks offer various
advantages over desktop computers such as compact design, high mobility, and
ease of use. They are increasingly being used for tasks such as creating documents,
streaming videos, playing games, and connecting to the internet on the go.
The global
Notebook Market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period
2023 to 2030, as highlighted in a new report published by Coherent Market
Insights.
Market key trends:
The growth of the global notebook market is primarily driven by the increasing
portability of devices. Modern notebooks are much lighter and thinner than
previous models, allowing users to carry them around easily. Their compact form
factor makes them highly portable and mobile. This has increased their adoption
rate among students and professionals who need to access work materials and
connect to applications outside of offices. The lightweight and portable nature
of notebooks has boosted their utility for on-the-go use cases like streaming
online content, working remotely, connecting to virtual meetings, and accessing
files across different locations. Major notebook manufacturers are focusing on
reducing the weight and thickness of devices through technological advancements
to improve portability further, which is expected to increase their demand
across various mobile user segments over the forecast period.
Segment Analysis
Consumer Notebook segment dominates the global notebook market, accounting for
over 55% share in 2023. This is because notebooks have become an essential
personal computing device for consumers for tasks ranging from basic office
work, learning, entertainment to social networking. Increasing online learning
and remote working amid the pandemic has further accelerated the demand for
consumer notebooks from students and workforce. Moreover, falling prices of
notebooks along with rising disposable incomes in developing nations have
boosted the adoption of notebooks among consumers.
Key Takeaways
The Global
Notebook Market Size is expected to witness high growth. The market is
expected to increase from US$ 146.02 Bn
in 2023 to US$ 260 Bn by 2030, expanding at a CAGR of 9.5% during the forecast period.
Regional analysis
North America dominates the global notebook market with over 35% share in 2023.
This is due to high disposable incomes and tech-savvy customer base in
countries like US and Canada. Moreover, transition towards flexible work models
and increasing demand for laptops from growing education sector has further
propelled the sales of notebooks in North America. Asia Pacific notebook market
is expected to witness fastest growth during the forecast period, expanding at
a CAGR of 12%. Rapid economic development, rising affordability coupled with
increasing digitalization of education in countries like China, India is
driving the demand for notebooks in Asia Pacific.
Key players
Key players operating in the Notebook market are Procter & Gamble Co.,
Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church
& Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion
Corporation, The Clorox Company, McBride plc, S. C. Johnson & Son, Inc.,
Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise
Group Co., Ltd. Procter & Gamble Co. dominates the global notebook market
owing to its wide product portfolio and strong brand identity. Henkel AG &
Co. KGaA follows P&G in terms of market share on account of its innovative
product offerings and increasing focus on sustainability.
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