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| India cigar and cigarillos market size |
Cigars and cigarillos are widely consumed tobacco products in India. Cigars
provide leisure and relaxed smoking experience to users due to its various
flavours and aromas. Cigars deliver a smooth smoke that lasts longer than
cigarettes. Furthermore, changing lifestyle and increasing disposable income
have led more people in India to take up cigar smoking. The growing demand for
premium and hand-rolled cigars among high-income individuals is also augmenting
the market growth.
The global
India Cigar and Cigarillos Market is estimated to be valued at US$ 3177.01 in 2023 and is expected to exhibit a CAGR of 4.5% over the forecast period
2023 to 2030, as highlighted in a new report published by Coherent Market
Insights.
Market key trends:
The rising number of cigar smokers in India is one of the major trends
bolstering the growth of the cigar and cigarillos market. According to recent
reports, the number of cigar smokers in India has grown by over 25% in the last
five years mainly due to rising premiumization and social acceptance of cigar
smoking. Moreover, the growing popularity of machine-made cigars among new users
has significantly contributed to this increase, given machine-made cigars are
more affordable than traditional hand-rolled cigars. This rapid growth in cigar
consumption is anticipated to continue and drive the Indian cigar and
cigarillos market over the forecast period.
Segment
Analysis
The India cigar and cigarillos market comprises of machine-made and hand-rolled
segments. The machine-made segment currently dominates the market, accounting
for nearly 70% share due to lower prices and high availability across the
country. However, the hand-rolled segment is expected to witness strong growth
during the forecast period. The demand for premium hand-crafted cigars is
increasing among high-income individuals in metros. Availability of different
variants including flavored cigars and new product launches by key players are
further strengthening the hand-rolled segment.
Key Takeaways
The India
cigar and cigarillos market size is expected to witness high
growth. Metros like Mumbai, Delhi, Bengaluru and Chennai account for over 60%
of total market value attributed to high disposable income and exposure to
premium brands. The availability of cigar lounges & bars coupled with
luxury lifestyle has increased the acceptance of cigars as a sign of affluence.
Regional analysis:
The western region leads accounting for 30% value share of India's total cigar
and cigarillos market. States like Maharashtra and Gujarat have witnessed
fastest growing cigar consumption over the last few years. Presence of large
industrial hubs and exposure to global cultures has opened consumers to premium
cigar brands.
Key players:
Key players operating in the India cigar and cigarillos market are AJF Cigars,
Boutique Blends Cigars, Fenn Thompson & Co. Royal Cigar Works, Gurkha Cigar
Group, Imperial Brands, Joya De Nicaragua, S.A., Scandinavian Tobacco Group,
Swedish Match AB, and Swisher. These players have a dominant presence across
metros and tier I cities through exclusive retail stores and partnerships with
top hotels, clubs and lounges to increase brand visibility. New product
launches with different flavors and sizes along with branding & promotion
campaigns has enabled them to strengthen market position.
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