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| Global Multi-Channel Communication Services Market Growth |
Multi-channel communication services enable seamless and consistent experience
for customers across multiple channels including phone, email, SMS, mobile
apps, website, social media, and chatbots. It provides organizations a
360-degree view of their customers and helps improve customer experience
through personalized interactions. Multi-channel communication solutions help
organizations to integrate communication channels, streamline workflows, and
automate repetitive processes to improve efficiency.
The global
Multi-channel Communication Services Market is estimated to be valued at US$
5.08 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast
period 2023 to 2030, as highlighted in a new report published by Coherent
Market Insights.
Market key trends:
Omnichannel integration has been one of the key trends driving growth in the
multi-channel communication services market. Customers want consistent and
customized experience across all channels of communication. Multi-channel
communication solutions enable organizations to provide such omnichannel
experience through seamless cross-channel integration and coordination. They
help connect various communication channels into a unified platform for a
centralized view of customer interactions and transactions. This allows
organizations to deliver personalized and efficient customer service across
multiple touchpoints. Growing focus on enhancing customer experience through
omnichannel communication is expected to further accelerate the demand for
multi-channel communication services over the forecast period.
Segment
Analysis
The global multi-channel communication services market is segmented on the
basis of component, organization size, deployment type and vertical. On the
basis of component, the market is divided into solutions and services. The
services sub segment dominates the market as it offers value added services
like support, maintenance and consulting. On the basis of organization size,
the market is classified into small and medium enterprises and large enterprises.
The large enterprises segment is dominating owing to their ability to invest
heavily in advanced communication technologies.
Key Takeaways
The Global
Multi-Channel Communication Services Market Growth is expected to
witness high growth during the forecast period of 2023 to 2030. The global
Multi-channel Communication Services Market is estimated to be valued at US$
5.08 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast
period 2023 to 2030.
Regional analysis:
The Asia Pacific region is expected to grow at the fastest rate during the
forecast period. This is attributed to rapid digitalization and rising adoption
of advanced technologies in countries like China and India. North America
currently dominates the market due to presence of established key players and
early adoption of advanced technologies.
Key players:
Key players operating in the multi-channel communication services market are
Ecrion Software, Striata, Xerox Corporation, Quadient, Liquid State, MailTeck,
Conduent, Inc., Enghouse Interactive, Paragon Customer Communications, Infobip
ltd, and Compart AG. Ecrion Software and Striata dominate the market owing to
their extensive service offerings and global presence.
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