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| Global China Fashion Ecommerce Market Size |
The China fashion ecommerce market consists of online retail stores that sell
variety of fashion products including apparel, footwear, accessories and cosmetics.
These fashion products are trendy, comfortable and widely accepted among
different age groups and fashion preferences. The China fashion ecommerce
market helps consumers to conveniently browse and purchase fashion items of
their choice from the comfort of their home.
The global
China fashion ecommerce Market is estimated to be valued at US$ 744.01 Bn in 2024 and is expected to exhibit a CAGR of 13 % over the forecast period
2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The emergence of social commerce has been a major trend in the China fashion
ecommerce market. Social media platforms now allow users to shop directly from
platforms like WeChat, Little Red Book and Xiaohongshu without leaving the app.
Brands are actively using social media influencers to promote products which is
driving higher engagement and sales. Live streaming has become a popular format
for social selling in China. Key opinion leaders and celebrities help create
excitement around new launches through live product demonstrations and
discussions on social media, driving more impulsive purchases. This emerging
form of interactive shopping experience on social media is expected to witness
strong growth in the coming years.
Segment
Analysis
The China fashion ecommerce market is dominated by the apparel and accessories
segment. This segment accounted for over 65% share of the total market in 2024.
China has emerged as the largest online fashion market globally with high
adoption of smartphones. Fast fashion has become highly popular among young
consumers who prefer latest trends at affordable prices. This has boosted sales
of apparel and footwear brands via major ecommerce platforms in the country.
Key Takeaways
Global
China Fashion Ecommerce Market Size is expected to witness high growth.
East China comprising Shanghai, Jiangsu and Zhejiang is the dominant region
accounting for over 35% share in 2024. High youth population, rising internet
penetration and preferences for online shopping have boosted the growth of
fashion ecommerce in this region.
Regional analysis: Major fashion ecommerce companies based in East China
benefit from strategic locations near cities like Shanghai which serve as
important export hubs. Proximity to large population centers allows affordable
last mile deliveries within 24-48 hours which boosts customer experience.
Key players operating in the China fashion ecommerce market are MaritzCX
Research LLC (Inmoment LLC), Adobe Inc., Medallia Inc., Oracle Corporation,
Clarabridge, SAP SE, Sitecore, IBM Corporation, Zendesk, Avaya Inc., Open Text
Corporation, Verint Systems Inc., and Tech Mahindra. These companies compete on
the basis of customized online platforms, flexible payment options and fast
delivery timelines.
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