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| Global Gamification Market Size |
Gamification involves incorporating game elements and digital rewards systems
to motivate and engage users. It introduces psychological triggers like
competition, achievement, and social recognition to make repetitive tasks and
learning experiences more engaging and fun. With the growing trends of virtual
and blended learning, gamification is increasingly being adopted in corporate
training programs to capture employee attention for longer durations.
Gamification enhances the learning experience for employees with features such
as levels, point scoring, leaderboards, and badges.
The global Gamification
Market is estimated to be valued at US$
18.5 Bn in 2023 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted
in a new report published by Coherent Market Insights.
Market key trends:
The growing demand for gamification in corporate training is one of the key
trends driving market growth. Gamified training programs encourage healthy
competition among employees to achieve milestones. This helps companies improve
knowledge retention and boost productivity. Features such as progress tracking,
peer recognition and instant rewards keep employees engaged during online or
virtual training sessions. Gamification makes the learning process more
engaging and less mundane. It motivates employees to consistently improve their
skills which is important for the long term growth of organizations. With
gamification, businesses can conduct interesting and effective training
programs at lower costs compared to traditional learning methods. This upward
trend is expected to significantly contribute to the rising adoption of
gamification solutions globally over the coming years.
Segment
Analysis
The global gamification market is dominated by the consumer-driven solutions
segment. This segment accounts for the majority market share owing to
increasing adoption of games within various consumer websites and applications
to enhance user experience. Gamification techniques provide various benefits to
online retailers and e-commerce platforms such as increased user engagement, higher
conversion rates, and better customer retention.
Key Takeaways
Global
Gamification Market Size is expected to witness high growth over the
forecast period of 2023 to 2030 supported by rising demand across various
industries. Regional analysis
Europe currently dominates the global gamification market and is expected to
maintain its leading position during the forecast period. This can be
attributed to growing popularity of online gaming culture and rising adoption
of gamification by education and healthcare industries in countries like
Germany, U.K., and France.
Key players operating in the gamification market are Faust Bio-Agricultural
Services, Humic Growth Solutions, Inc., Italpoliina S.p.A., LaboratoiresGoemar
SAS, Koppert B.V., Sikko Industries, Black Earth Humic, Changsha Xian Shan Yuan
Agriculture, Agbest Technology, Nature's Lawn & Garden, Humintech, Everwood
Farm, Daymsa, and WinField Solutions. Faust Bio-Agricultural Services leads the
market with innovative gamification solutions for consumer engagement and
training purposes.
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