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| Global Germany Nutritional Supplements Market Size |
Nutritional supplements help fulfill the dietary gaps and support optimum
health and wellness. These supplements are available in various forms like
tablets, capsules, powders, gummies and softgels that contain essential
vitamins, minerals, fibers, proteins and other beneficial nutrients.Supplements
for immunity support, bone & joint health, digestive health, brain health
and heart health have gained immense popularity in Germany. With rising health
awareness and busy lifestyles, consumers are increasingly relying on supplements
for their daily nutrition needs.
The global
Germany Nutritional Supplements Market is estimated to be valued at US$ 8.3
billion in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted
in a new report published by Coherent Market Insights.
Market key trends
Customization and personalization are gaining prominence: Growing health
consciousness has propelled consumers to become more informed and discerning
about their nutritional needs. They are increasingly relying on personalized
supplements formulated specifically for their gender, age, health conditions or
fitness goals. Manufacturers are supporting this trend by offering customized
packs and subscriptions that allow consumers to choose ingredients, dosage and
delivery methods according to their unique requirements. This customization
enables better efficacy and experience, driving wider consumer acceptance of
nutritional supplements.
Segment Analysis
The Germany nutritional supplements market is dominated by the vitamins
segment. Vitamins such as vitamin D, vitamin B complex, and multivitamins are
in high demand among German consumers. This is because vitamins play a key role
in maintaining overall health and immunity. The growing health consciousness
and focus on preventive healthcare have propelled the sales of vitamin
supplements in the country.
Key Takeaways
Global
Germany Nutritional Supplements Market Size is expected to witness high
growth over the forecast period of 2023 to 2030. Factors such as rising
disposable incomes, increasing health awareness, aging population contribute to
the growth of the market. The global Germany Nutritional Supplements Market is
estimated to be valued at US$ 8.3 billion in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period
2023 to 2030.
Regional analysis
The southern region of Germany dominates the nutritional supplements market due
to the higher purchasing power and wellness trends adopted. Additionally,
proximity to other European countries with high nutritional supplements
consumption further boosts sales in the southern region. Key players are
expanding their presence through new product launches and strategic
collaborations with regional health food stores and gyms to cater to the growing
demand.
Key players
Key players operating in the Germany nutritional supplements market include
GlaxoSmithKline, Amway, Pfizer, Abbott Laboratories, Archer Daniels Midland,
DuPont, Nestle, Bayer. GlaxoSmithKline leads the German vitamins segment with
its One-A-Day range of multivitamins. Amway sells dietary supplements through
direct selling in Germany.
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