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| Global Digital Marketing Software Market Size |
Digital marketing software helps marketers effectively plan, execute, and
analyze a variety of digital marketing initiatives to promote a business
online. These solutions offer features such as social media marketing, email
marketing, web analytics, search engine optimization, campaign management, and
more. The increasing adoption of social media has accelerated the demand for
digital marketing software from companies to increase brand awareness and drive
sales through platforms like Facebook, Twitter, and Instagram.
The global Digital Marketing Software Market is estimated to be valued at US$
29.25 billion in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted
in a new report published by Coherent Market Insights.
Market key trends:
Social media marketing has emerged as one of the most effective digital
marketing channels for businesses to engage with existing and potential
customers. Digital marketing software offers advanced tools to create and
publish organic and paid social media content efficiently. They help in
automating repetitive tasks, tracking engagement, and analyzing performance of
social campaigns. The ability of digital marketing solutions to simplify social
media advertising, monitoring, and reporting has boosted their adoption as
marketers allocate more spend towards social platforms. This key trend has been
a major factor fueling the growth of the digital marketing software market.
Segment Analysis
The global digital marketing software market is dominated by the marketing
automation sub segment. Marketing automation software helps marketers
streamline and automate repetitive marketing tasks like email lead generation,
social media posting, website content publishing etc. It provides a centralized
system that allows marketers to develop targeted campaigns and personalized
customer interactions across multiple marketing channels. Marketing automation
holds more than 30% market share as it helps companies improve operational
efficiency, reduce costs and boost marketing ROI by enabling 1-to-1 personalized
customer engagement at scale.
Key Takeaways
Global
Digital Marketing Software Market Size is expected to witness high
growth over the forecast period. The global Digital Marketing Software Market
is estimated to be valued at US$ 29.25 billion in 2023 and is expected to
exhibit a CAGR of 5.9% over the
forecast period 2023 to 2030.
Regional
analysis - North America currently dominates the market owing to high adoption
of digital technologies among businesses in the US and Canada. However, Asia
Pacific is expected to be the fastest growing region due to the growing
digitalization and increasing spend on digital marketing by companies across
industries in countries like China, India and Japan.
Key players - Key players operating in the digital marketing software market
are Adobe, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot, SAS,
Act-On Software.
Key players operating in the digital marketing software market are Adobe,
Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot, SAS, Act-On
Software. These players are focusing on product innovations and mergers &
acquisitions to expand their market share. For instance, in 2022 Adobe acquired
Frame.io, a popular video collaboration platform to strengthen its offerings in
marketing automation and analytics.
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