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| Global Fabric Wash And Care Product Market Size |
Fabric wash and care products provide stain and odor removal, softening and
refreshing of fabrics. With the changing consumer preference towards
sustainable products, demand for eco-friendly fabric wash products is
increasing. Plant-based ingredients, biodegradable formulations and non-toxic
compositions are becoming popular choices.
The global
Fabric Wash and Care Product Market is estimated to be valued at US$ 131.33 Mn in 2024 and is expected
to exhibit a CAGR of 5.3% over the
forecast period 2024 to 2031, as highlighted in a new report published by
Coherent Market Insights.
Market key trends:
The increased focus towards sustainability has boosted the demand for green
fabric wash products. Major fabric wash brands are introducing products made
with plant-based surfactants and without harsh chemicals to attract the
eco-conscious consumers. For instance, method laundry detergent uses
plant-based ingredients like sugars from coconut and citrus that are biodegradable.
Similarly, Seventh Generation laundry detergent is formulated without dyes,
fragrances or optical brighteners. Rising awareness about toxic chemical
residues on clothes is driving the consumers towards natural and non-toxic
fabric care options. The green fabric wash market is expected to witness
substantial growth during the forecast period led by sustainability practices.
Segment Analysis
Fabric detergents dominate the fabric wash and care products market, accounting
for over 30% share. Liquid detergents are preferred over powder detergents due
to their ease of use. Innovation in formulations of liquid detergents such as
compact sizes, gentler on fabric and stain removal properties have led to
growth in their demand. Fabric conditioners form the second largest segment and
are increasingly being used for their softening properties. Growth in working
women population and dual income households have boosted demand for products
that reduce laundry time and efforts.
Key Takeaways
Global
Fabric Wash And Care Product Market Size is expected to witness high
growth over the forecast period. The global Fabric Wash and Care Product Market
is estimated to be valued at US$ 131.33
Mn in 2024 and is expected to exhibit a CAGR of 5.3% over the forecast period 2024 to 2031.
Regional
analysis Asia Pacific dominates the global market currently and is expected to
maintain its leading position during the forecast period. The key factors
attributed to the region's dominance include rising disposable incomes, growth
in working women population and aggressive product promotion by key players.
Countries like India and China are expected to register fastest growth.
Key players operating in the fabric wash and care product market are ABB, EDF,
Enel SPA (Enel), General Electric (GE), The Tata Power Company Limited,
Mitsubishi Hitachi Power Systems Inc., Toshiba Corporation. ABB recently
launched laundry automation solutions for industrial laundries which has helped
expanded its market share. Enel has invested in promoting green formulations
for its fabric care brands to leverage growing environment consciousness.
General Electric has introduced front load and top load fully automatic washing
machines integrated with fabric wash and care product sensors. The Tata Power
Company Limited introduced a new fabric conditioner brand ‘Tata Snap’
positioned as gentle on fabrics.
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