 |
| Asia Pacific broadcasting equipment market |
The Asia Pacific broadcasting equipment market comprises equipment such as
cameras, switchers, professional cameras, routers, monitors, and more which are
used in broadcasting applications by TV channels, radio stations, streaming
providers, and more. The broadcasting equipment helps in capturing, processing,
recording, editing, and transmitting audio and video content. The demand for
broadcasting equipment is growing in the region owing to the rising adoption of
HD and UHD content formats by broadcasters and TV channels. Advancements in
broadcasting technologies such as HDR (high dynamic range) and immersive audio
are also fueling the demand for new and upgraded broadcasting equipment in the
region.
The Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4654.25 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period
2024 to 2030.
Key Takeaways
Key players operating in the Asia Pacific broadcasting equipment are Ashtech
India Pvt. Ltd, BASF SE, CHRYSO SAS, Ecmas Group, GCP Applied Technologies
Inc., KMCO LLC, MYK Schomburg, PROQUICESA, Shalimar Tar Products, Sika AG,
Thermax Global, and Unisol. These players are focusing on developing advanced
broadcasting solutions to cater to the growth in demand for HD and UHD content
in the region.
The rising popularity of OTT platforms and video streaming services has opened
new opportunities for broadcasters in the region to expand their content
offerings. This is driving demand for new and upgraded broadcasting equipment
to produce high-quality content. Countries like China, India, and Japan present
major opportunities for market players owing to their large populations and
growing media and entertainment industries.
North America currently dominates the Asia
Pacific Broadcasting Equipment Market Growth. However, the Asia Pacific
region is anticipated to witness the fastest growth in the coming years owing
to ongoing infrastructure development projects and rising disposable income in
developing countries. Market players are expanding their operations in regional
economies like India and China through partnerships and mergers and
acquisitions to tap into the growth potential.
Market Drivers
Ongoing infrastructure development projects - Several countries in the Asia
Pacific region are investing heavily in developing telecom and broadcast
infrastructure. This includes investments in setting up digital transmission
networks, upgrading studios, and installation of professional audio-visual
equipment. The ongoing infrastructure development is expected to generate
significant demand for broadcasting equipment over the forecast period.
Market Restrains
High initial investment - Setting up broadcasting and TV production studios
involves high initial capital investments in terms equipment such as cameras,
switchers, audio consoles, routers, and more. The high initial costs of
equipment may restrain small broadcasters and production houses from
modernizing and upgrading their equipment. This acts as a major challenge for
market players to expand their customer base.
Segment Analysis
The Asia Pacific broadcasting equipment market is dominated by sub segment
television broadcasting equipment which holds around 45% of the total market
share. This is because television continues to be the largest and most popular
medium for broadcast of content in countries of Asia Pacific region. The
television broadcasting equipment provides highest quality viewing experience
to audience and allows broadcast of content in HD resolutions.
Global Analysis
Regionally, China dominates the Asia Pacific broadcasting equipment market with
around 30% share. This is due to large population, rapid urbanization and
economic growth in the country which is increasing the demand for variety of
broadcast content and equipment. South East Asian countries like India,
Indonesia and Vietnam are fastest growing regional markets for broadcasting
equipment. This growth can be attributed to rising disposable incomes,
increasing digitalization and government initiatives to expand broadcast
infrastructure in these countries.
Get More
Insights On This Topic: Asia
Pacific Broadcasting Equipment Market