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| Global Japan Fashion Ecommerce Market Size |
The Japan fashion ecommerce market comprises various fashion and apparel
products including casual wear, ethnic wear, formal wear, sportswear, footwear
and other fashion accessories sold through various online retail channels.
Escalating internet penetration and rising adoption of smartphones have
significantly boosted online shopping in Japan. Busy lifestyles and enhanced
convenience of online shopping have compelled consumers to opt for digital
platforms for purchasing fashion and apparel products. Fashion retailers are
actively focusing on establishing robust ecommerce channels to expand their
customer reach.
The Global
Japan Fashion Ecommerce Market Size is estimated to be valued at US$ 64.55 Bn in 2024 and is expected to
exhibit a CAGR of 8.5% over the
forecast period from 2024 to 2030.
Key Takeaways
Key players operating in the Japan fashion ecommerce market are Nestlé S.A.,
The Coca-Cola Company, PepsiCo Inc., Cargill Inc., Evolva Holding S.A.,
PureCircle Ltd., Stevia Corp., Ingredion Inc., GLG Life Tech Corp., and Tate
& Lyle Plc. These players are focusing on expanding their online business
channels and introducing new fashion brands and product lines to strengthen
their market position.
Escalating penetration of smartphone users and improving internet
infrastructure offer significant growth opportunities for fashion retailers.
Rapidly growing younger population accustomed to online shopping culture
presents a lucrative demographic segment.
Japanese fashion retailers are expanding their presence overseas through
strategic collaborations and acquisitions. Investments in logistics and supply
chain networks help improve delivery timelines and customer services in
international markets.
Market drivers
Growing preference for online shopping: Busy lifestyle coupled with convenience
of online platform drives more consumers to purchase fashion products over
ecommerce channels.
Rising affordability: Surging disposable incomes and expanding middle class
boosts spending on fashion products.
Market restrain
Cyber security threats: Risk of payment data theft and privacy breaches over
online transactions restrains some consumers.
Preference for touch-and-feel: Some customers still prefer touching and
inspecting fashion apparel before purchase to check fabric and design.
Segment Analysis
The Japan fashion ecommerce market is dominated by the apparel sub segment.
Apparel products such as readymade wears, shoes and accessories account for
over 60% of the total sales in the Japan fashion ecommerce industry. The
apparel sub segment experiences higher demand owing to changing fashion trends
and rising preference for branded apparel among the young population in Japan.
Easy product discovery and availability of a wide variety on online fashion
portals further aids the growth of the apparel sub segment in recent years.
The cosmetics and personal care sub segment holds the second largest share in
the Japan fashion ecommerce industry. Growing modern retail sector and
increasing penetration of international cosmetic brands in Japan has been
driving the sales of cosmetics, perfumes and personal care products through
online retail channels. Busy lifestyle and time poor consumers tend to purchase
cosmetics and personal care products on ecommerce platforms due to convenience
offered.
Global Analysis
The Asia Pacific region dominates the global fashion ecommerce market with over
40% share driven by high adoption of smartphones and Internet among consumers.
Within Asia Pacific, Japan accounts for the major share led by widespread
digitization and rising popularity of online shopping among Japanese
population. Availability of advanced logistics infrastructure aids swift
delivery of fashion products to consumers in Japan, supporting market growth.
North America stands as the second largest market owing to high spending power
of consumers and presence of leading global fashion ecommerce platforms while
Europe holds significant potential for expansion in forthcoming years.
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Fashion Ecommerce Market