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| Mailer Packaging Market Size |
The mailer packaging market plays an important role in the delivery of items
ranging from books, documents, pharmaceuticals, and electronics to consumers.
Mailer packaging products include poly bags, bubble mailers, padded mailers,
foam wrap bags, and cardboard boxes that provide protection against external damage
during transit. Mailer packaging helps reduce product damage, simplify
logistics, and enhances the online shopping experience.
The Global
Mailer Packaging Market is estimated to be valued at US$ 20.92 Bn in 2024 and
is expected to exhibit a CAGR of 19.% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the mailer packaging market are Amcor, Crown Holdings,
Oji Holdings, West Rock, American Packaging Corporation, and International
paper. These players are focusing on developing sustainable packaging solutions
using recycled content to cater to the rising environmental concerns.
Growing e-commerce sales across the world are driving the demand for mailer
packaging products. E-commerce packaging helps build trust in online shopping
and ensures safe delivery of products. The rising popularity of online shopping
is augmenting the mailer packaging market.
Several mailer packaging manufacturers are expanding their operations globally
to cater to the demand from international markets. Acquisitions and
partnerships remain key strategies adopted by players to gain a wider market
share. Innovation in packaging materials and formats will further aid the
market's expansion globally.
Market Key Trends
One of the main trends in the Mailer
Packaging Market Size is the shift towards sustainable solutions.
Rising awareness about plastic pollution and environmental protection is
compelling brands to use recycled content in packaging production. Mailer
packaging players are developing bio-based and home-compostable options using
materials like paper, sugar cane, and bamboo to reduce dependency on virgin
plastics. Advanced recycled plastic variants help achieve sustainability goals
while maintaining performance. Sustainable innovation will remain a key trend
as brands target carbon neutrality.
Threat of new entrants: New entrants will find it difficult to establish themselves due to high capital requirements and established supply networks of existing players.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitute products and pricing pressure.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to the availability of substitute raw materials.
Threat of new substitutes: Substitute products like reusable containers pose a threat.
Competitive rivalry: Intense competition due to established players.
Geographical Regions
North America currently holds the dominant share in the global mailer packaging market due to high demand from e-commerce companies in countries like the US and Canada.
The Asia Pacific region is expected to witness the fastest growth during the forecast period due to growing e-commerce and pharmaceutical industries in countries such as China, India and other Southeast Asian countries. Increased disposable incomes and rising living standards are also boosting demand in the region.