Growing Demand Drives Growth In The Functional Food Market



Global Functional Food Market Size
Global Functional Food Market Size 

Functional foods are food products that come with added health benefits beyond basic nutrition. These foods provide health benefits that can help reduce disease risk or promote optimal health.

 

The global functional food market is estimated to be valued at US$ 204.22 Bn in 2023 and is expected to exhibit a CAGR of 7.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

 

Functional foods contain added ingredients like vitamins, minerals, prebiotics and probiotics that help support specific bodily functions. They can help lower cholesterol, manage blood pressure and boost immunity. The growing trend of healthy eating and rising health consciousness among people is driving the demand for functional foods globally.

Market key trends:
A major trend fueling the growth of the functional food market is the rising adoption of probiotic functional foods. Probiotics are live microorganisms that when consumed in sufficient amounts provide health benefits by improving the intestinal microbial balance. They are gaining widespread popularity due to their various health benefits like improving gut health, boosting immunity and reducing inflammation. Probiotic yogurt is one of the most popular probiotic foods. However, probiotic ingredients are now being added to various other food items like juices, baked goods and snacks. The growing awareness about the multiple health attributes of probiotics is propelling the demand for such functional food products globally. Furthermore, innovations with new probiotic strains are expanding the offerings in this category. This growing focus on probiotics will continue shaping the future growth trajectory of the functional food market over the forecast period.

Segment Analysis
The global functional food market is segmented on the basis of product type, target consumer, and region. Based on product type, the market is segmented into functional bakery & cereals, functional dairy products, functional fats & oils, and other functional food products. Among these, the functional dairy products segment dominates the market and accounts for the largest revenue share. Functional dairy products help maintain bone health, improve digestion and immunity, and have several health-promoting benefits that attract more consumers.

Key Takeaways
Global Functional Food Market Size is expected to witness high growth over the forecast period.

Regional analysis: North America holds the largest share in the functional food market owing to rising health consciousness. The US accounts for the major share owing to presence of major players and mature healthcare infrastructure. Asia Pacific is expected to be the fastest growing region on account of rising lifestyle diseases and growing health awareness in emerging economies such as India and China. Rapid urbanization and economic growth in these countries are driving the demand for functional foods.

Key players operating in the functional food market include F Hoffmann-La Roche AG, Merck KgaA, Apexigen Inc., Immunovia AB, Viatris Inc., Amgen Inc., AstraZeneca PLC, Bristol-Myers Squibb, Novartis AG, Pfizer Inc., Myriad Genetics Inc., Canon Medical Systems Corporation, FUJIFILM Holdings Corporation, Boston Scientific Corporation, and Rafael Holdings Inc. (Rafael Pharmaceuticals), among others.

 

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